Insight: The homeless have no cash, but neither do millennials.
Idea: Venmo the Homeless.
We created a stunt and video that launched The Utah Food and Care Coalition's Venmo account.
This was awarded a Gold Regional Addy
Concept, direct, dp, edit.
We also won $500 in the Changemaker competition of the Peery Film Festival, so we donated the money for the budget of a follow-up campaign. We selected a group of junior students who made this: