I helped lead a pitch for Nike Training at the BYU AdLab. We developed the idea "InProgress" because training is never finished, is unpolished, and always a work in progress. We developed a story, wrote hundreds of lines and presented the idea, and then Nike's design team executed and launched the idea as a brand platform for 2019.
Look & Feel
The look & feel is intentionally imperfect and unpolished; hence pictures of pictures, misaligned, mixed fonts, sizes, and rough texture.