The One Show Young Ones brief from Johannes Leonardo
If you get Sonnet insurance, you're going to smile. A lot. Maybe too much?
All of that optimism is going to eventually leave its mark.... and no one wants to deal with smile wrinkles.
Beam cream eliminates smile wrinkles so you can keep your Sonnet insurance and keep on smiling.
We worked together on the idea. I did all of the art and motion graphics using Illustrator and After Effects, and designed the cream in Cinema4D.
We didn't win... maybe it was a little too far out there for them. It was sure fun to make though!
Art Director: Jason Murray
Copywriter: Jagger Moore
Jr. Art Director: Jake Peterson